Who we are

I'm Ron Bol. With over 36 years of travel retail experience, I can advise you on all aspects of retail. In my career I have been on the purchase and on the sales side. As an International Retail Manager, I have set up various branches in the Netherlands and abroad. In addition, I coached the country managers and shop managers in making shop layouts, visual merchandising and sales promotions. On the purchasing side as purchasing manager, I coached the category managers in making the right assortments, purchase contracts and setting up various sales promotions. For the last 12 years, I have put a home brand on the market in consumer electronics for the travel retail industry. As a result, I have built up a wide expertise in doing business with China. From sourcing, product development, packaging and compliance. These products are successfully sold at various travel retails locations around the world.